Assignments: January
Week 1. January 15
Introduction and Overview:
Introduction to the course; syllabus and what we will cover this semester.
Citations: http://www.citationmachine.net/apa
Assignment: Create a Blog (E-Portfolio) for this class using WordPress. It needs to have a bio page, resume, a list of your social platforms, objectives for this course, and an assignments tab where you will put this course’s assignments. If you have one already that is PROFESSIONAL, you can use it for this class. In that case add a tab. If you have any questions creating your site please contact Professor Sturgis ISturgis@howard.edu
Due: Email me a link to your E-Portfolio by January 21 at 11:59 p.m.
Assignment: What news examples have shown the strength of social media and twitter ? How has twitter and social media impacted the news? Tell your classmates on Twitter using the class #SCOM120SPR19
Additionally, you will need to upload a direct link to the tweet on blackboard.
Due: January 21 at 11:59 p.m.
Week 2. January 22
Lecture:
History of the media: http://frankwbaker.com/mlc/media-literacy-history/ Watch: https://www.youtube.com/watch?v=ecwSceLpoQQ
Introduction to news literacy:https://www.youtube.com/watch?v=QlF75iGrIvA
Watch: Media literacy: https://www.youtube.com/watch?v=GIaRw5R6Da4 https://www.youtube.com/watch?v=z4fwJHhv6ZY
Ideology in the Media: Watch: https://www.youtube.com/watch?v=j_k_k-bHigM Media Ideology: https://prezi.com/9qowx81xz6m4/media-ideology/
Week 3. January 29
Assignment: Discussion/commentary: Think of an issue of African American representation — whether positive or negative — taking place on social media. Tell your classmates on Twitter using the class #SCOM120SPR19 how you think the issue (make sure to tell us what it is) is positively or negatively impacting the black community or other marginalized communities or communities of color and how (or whether) you would change the discourse. Additionally, you will need to upload a direct link to the tweet on blackboard.
Due: February 4 at 11:59 p.m.
February
Week 4. February 5
The Internet (FAKE NEWS!!)
What is News Vs. Opinion?
Lecture: How does Media Literacy and the Internet work. A brief history of the Internet.
Guide to Evaluating Websites: http://www.schrockguide.net/uploads/3/9/2/2/392267/weval_02.pdf
Ethics online: http://mediasmarts.ca/digital-media-literacy/digital-issues/online-ethics/ethical-developm ent
FAKE NEWS:
Read: http://mediasmarts.ca/sites/mediasmarts/files/tip-sheet/tipsheet_news_you_can_use.pdf Watch: https://www.wimp.com/news-report-from-1981-about-the-internet/
DEEP FAKES:
Watch: https://www.vice.com/en_us/article/ywyxex/deepfake-of-mark-zuckerberg-facebook-fake-video-p olicy
Watch: https://www.youtube.com/watch?v=EfREntgxmDs
Watch: https://www.washingtonpost.com/video/business/technology/inside-the-race-to-beat-deepfakes-i n-2020/2019/06/12/0e0c8654-b859-4213-b53e-641b5b4cfd03_video.html
Read: https://www.washingtonpost.com/graphics/2019/politics/fact-checker/manipulated-video-guide/
Assignment: Create a Fake News Story based on this news story. Write this fake news story, place on your blog, and upload a direct link to the blog post on blackboard. Incorporate photos and other multimedia elements and cite the material. (250 words or less)
Due: February 11 at 11:59 p.m.
Week 5. February 12
Television
Lecture: Yes Netflix is in, but TV is still king?
Media Literacy and Television:http://www.medialit.org/sites/default/files/connections/television%20and%20media%20literacy.p df
Representation of AA on the news: https://www.mediamatters.org/blog/2015/03/24/video-what-happens-when-local-news-over-repr ese/203010 https://www.theguardian.com/commentisfree/2015/aug/12/media-misrepresents-black-men-effe cts-felt-real-world
http://content.time.com/time/covers/0,16641,19940627,00.html https://atlantablackstar.com/2015/02/19/8-cases-where-a-black-celebrity-was-whitewashed-for-a -magazine-cover-or-ad-campaign/
Netflix ‘Strong Black Lead’:
Watch: https://www.youtube.com/watch?v=OeyxR8WJiaI&feature=youtu.be
Read: https://www.latimes.com/entertainment/movies/la-et-mn-strong-black-lead-netflix-bet-awards-20 180624-story.html
Assignment: Discussion/commentary: Think of an issue of African American representation — whether positive or negative — on a TV show that you watch. Tell your classmates on Twitter using the class #SCOM120SPR19 why you find the show (make sure to tell us what it is) positive or negative and what (or whether) you would change it. Additionally, you will need to upload a direct link to the tweet on blackboard.
Due: February 25 at 11:59 p.m.
Week 6. February 19
Movies
Watch: https://www.washingtonpost.com/video/entertainment/why-are-people-up-in-arms-over-green-bo ok/2019/02/19/9c4f369b-b724-456e-b5fe-0605602a509b_video.html
Read:
https://www.washingtonpost.com/arts-entertainment/2018/12/05/how-green-book-became-this-y ears-polarizing-awards-contender/
Read: https://www.washingtonpost.com/arts-entertainment/2019/01/10/green-book-was-already-exasp erating-some-then-came-screenwriters-anti-muslim-tweet/
Week 7. February 26
Video Games
Lecture: How Video Games have infiltrated our lives
Read: Media Literacy and Video Games:http://www.medialit.org/sites/default/files/connections/media%20literacy%20and%20video%20g ames.pdf
Read: Gamergate to Trump: https://www.cnet.com/news/gamergate-donald-trump-american-nazis-how-video-game-culture-b lew-everything-up/
Twitch: Twitch Plans to ‘Aggressively Broaden’ its Content and Expand Beyond Gaming as it Battles YouTube
Assignment: Read pages 11-12 of the document below and write 10 points reflecting on the major points of the article. Be sure to cite your work, place on your blog, and upload a direct link to the blog post on blackboard.http://www.medialit.org/sites/default/files/connections/media%20literacy%20and%20video%20g ames.pdf
Due: March 3 at 11:59 p.m.
March
Week 8. March 4
Music
Watch 3 popular music videos as a class and analyze the videos in small groups. Groups will share their findings.
- ● Authorship: “Who created this message?”
- ● Format: “What creative techniques are used to attract my attention?”
- ● Audience: “How might different people understand this message differently than me?”
- ● Content: “What values, lifestyles and points of view are represented in, or omitted from,this message?”
- ● Purpose: “Why is this message being sent?”Source:http://journaldialogue.org/issues/a-framework-for-using-popular-music-videos-to-teach-media-lit eracy/Assignment: After analyzing popular music videos, select one video and discuss one of the broad issues below:
- ● How race, class, age, and ability are represented in music videos.
- ● How gender, sex, sexuality, and sexism are treated in music videos.
- ● How beauty norms are reflected in music videos; how this impacts body image,self-esteem, or eating disorders outside music videos.
- ● What music videos tell us about censorship, evolving moral standards, politicalcorrectness, and cultural taboos.
- ● How new and digital media impact music videos.Be sure to cite your work, place on your blog, and upload a direct link to the blog post on blackboard.
Due: March 10 at 11:59 p.m.
- Week 9. March 11
Politics and Media Literacy. Personal Branding. Reading:
● https://www.youtube.com/watch?v=OlZ-sKavUIU
Are you an influencer or a journalist, what is the difference? Read: https://newsone.com/playlist/black-pundits-cable-news/ Watch: https://www.instagram.com/p/B1GjnqdlJiI/
Watch: https://www.instagram.com/p/B1F2NfEF_Z8/
Read:
https://muckrack.com/blog/2018/10/18/whats-the-difference-between-a-journalist-and-an-influen cer
Read: https://www.usatoday.com/story/tech/news/2019/08/13/youtube-influencers-teen-news-source-d espite-being-called-unreliable/1992640001/
Week 10. March 18
Public Relations and Social Media
Guest speaker
How is Media Literacy relevant to PR and Social Media?
Watch: https://youtu.be/vjW8wmF5VWc
Read: https://www.businessinsider.com/madonna-cofounded-a-company-that-creates-viral-dance-vide os-and-whipnae-nae-was-its-first-monster-hit-2016-1
Read: https://www.cnbc.com/2016/07/07/how-this-millennial-entrepreneur-makes-dance-moves-go-vira l.html
Advertising
What is targeted advertising?
Read: https://edu.gcfglobal.org/en/digital-media-literacy/what-is-targeted-advertising/print/
We will look at how the advertising industry has fueled the opioid crisis
Read: https://www.newyorker.com/magazine/2017/10/30/the-family-that-built-an-empire-of-pain Read:http://www.medialit.org/sites/default/files/connections/media%20literacy%20and%20phar maceutical%20advertising.pdf
Week 11: SPRING BREAK!- MARCH 11-MARCH 25
Week 12. April 1
Final project
Assignment: How has digital communication impacted the concept of community? Each group must answer the discussion topic and provide an example via a presentation. Each group will have 20 minutes to present in front of the class and explain their methodology behind the project. Each group member must present. The presentation must include the following components: Writing, cited research, and at least 3 multimedia components. One copy of the
project will be emailed to the professor. Each group member will complete a group evaluation for how their team members performed. This evaluation should be emailed to the professor. LAST DAY TO WITHDRAW FROM A SPRING 2019 COURSE IS APRIL 3
Week 13. April 8
Work on final group project
Week 14. April 15
Work on final group project
Week 15. April 22
Class presentations
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